Audit

Overall, you have a beautiful website with beautiful products. But, there is a lot of opportunity around messaging and getting in your customers’ heads.

You should work with a marketing copywriter to create messaging about why Rosettas is different, what you represent, and why someone should shop with you. Sprinkle that throughout your website and marketing materials.

Here are high-level findings and recommendations:

Homepage

It’s not clear what your store sells, why a visitor should care/buy, and what Rosettas represents. With the pretty images (but no accompanying text), it could be seen as an art gallery, a museum, a store, an archeology site.
Because you’re a new business without brand name recognition, you need to immediately tell the visitor who you are and what you offer them. This messaging should focus on the customer, not you.
- Why should someone buy from you and not your competitor?
- What makes your products unique and worth investing in?
- How are you different?
- What do you offer customers that will make their day brighter, easier, better?
- On desktop, your Homepage CTA (DISCOVER) is below the fold. Put a positioning message over this with a more clear CTA. Shop the Collection or something. DISCOVER isn’t clear. What am I discovering?